The Relationship
The Monsters is Kasing Lung's broader character universe — a world of forest creatures with distinct personalities. Labubu is the breakout star of that universe, a mischievous elf-like character that became so popular it essentially became its own brand within Pop Mart.
Think of it like Marvel and Spider-Man: The Monsters is the universe, Labubu is the character that got its own franchise. Other characters in The Monsters line include Zimomo, Tycoco, and various woodland creatures.
Design Differences
Labubu-specific releases lean into the character's signature look: oversized teeth, manic energy, and expressive poses. The design language is consistent and immediately recognizable — you know a Labubu when you see it.
The Monsters series releases feature the broader cast of characters, often in themed sets (seasonal, lifestyle, fantasy). The design variety is wider — you get different body shapes, expressions, and aesthetic tones in a single series. Less iconic per character, more varied per set.
Collectibility
Labubu releases are the hotter commodity. Higher demand, faster sellouts, stronger resale. If you're collecting for community engagement and trading, Labubu is where the action is.
The Monsters releases are easier to find and complete. Lower resale pressure means you can build a full set at or near retail price without the competitive rush. For completionists who like owning full series, The Monsters is more achievable.
Which to Start With
If you're new to Kasing Lung's world, start with whatever character speaks to you visually. Don't overthink it. If Labubu's grin catches your eye, start there. If you like the broader cast, grab a Monsters series.
For a guaranteed Labubu figure without the blind box lottery, studio editions at $49.90 let you pick your exact variant and start your collection with certainty.