Character Design
Labubu's design is rooted in Kasing Lung's art-world aesthetic — exaggerated teeth, mischievous expressions, and a wild energy that's immediately recognizable. Each series brings variation but the core DNA stays consistent.
Baby Three takes a different approach with softer, more rounded features and a calmer expression palette. The character reads younger and more innocent — less of the edgy energy that defines Labubu, more of a plush-toy warmth translated into figure form.
Series Depth and Variety
Labubu has significantly more series, collaborations, and variant releases — dozens of blind box series, multiple size formats, and high-profile brand collaborations. The depth of the catalogue means more to hunt and more to trade.
Baby Three has fewer releases to date, which is either a pro or con depending on your perspective. Fewer releases means a more manageable collection and less FOMO, but also less variety and fewer community events.
Availability and Pricing
Both sit in similar retail price bands for blind boxes ($15-25). The difference shows up in secondary market: Labubu limited editions consistently command higher resale premiums due to larger demand and more aggressive hype cycles.
Baby Three releases tend to be easier to find at retail and don't spike as dramatically on resale. If you dislike the competitive rush of limited drops, Baby Three is a more relaxed collecting experience.
Community Size
Labubu's community is one of the largest in the designer toy space — massive Instagram and TikTok presence, dedicated subreddits, trading groups, and meetups. Baby Three's community is growing but still a fraction of Labubu's.
A larger community means more content, more trading partners, and more validation of your collection. A smaller community means less noise and more personal connection with fellow collectors.
The Pick
If you want maximum variety, community engagement, and display impact, Labubu is the clear choice. If you prefer a calmer aesthetic and a less intense collecting pace, Baby Three is a strong alternative. Both are Pop Mart quality — the difference is personality, not build.