Core Ongoing Series
The Monsters is the signature Labubu line — the elf-like creature with pointed ears, prominent teeth, and character-driven colorways. This series has received the most releases, the most restocks, and the broadest global distribution. It's the entry point for most new collectors.
Have a Seat features Labubu in seated poses with different props and environments. The scale and pose variety distinguish it from The Monsters while maintaining the core character design. Baby Macaron is a more compact, cuter variant that appeals to collectors who want the Labubu character in a smaller, simpler form.
Each core series receives new figure waves multiple times per year, expanding the color and design options within a recognizable format.
Collaboration Series
Collaboration releases represent some of the most sought-after Labubu figures. Notable collaborations have included fashion houses, artists, and entertainment properties. These are typically limited production runs — once sold through, they don't restock.
Collaboration Labubu figures often reimagine the character in the aesthetic language of the partner brand: costume design, colorway, and accessories shift to reflect the collaboration's identity while maintaining the recognizable Labubu silhouette.
The collector community closely tracks upcoming collaboration announcements as these tend to sell out quickly at retail and appreciate significantly in secondary markets.
Seasonal and Event Exclusives
Pop Mart produces seasonal Labubu for major holidays and releases event-exclusive figures at pop-up stores, art fairs, and conventions. Holiday editions have included Christmas, Halloween, Lunar New Year, and Valentine's Day themed releases.
Event exclusives are typically the most scarce — they may only be available at a specific pop-up location on specific dates, making them difficult to acquire outside of those moments and commanding high secondary market premiums.
For collectors building a complete collection: tracking new releases requires following Pop Mart's official channels and the active collector community, as new series and collaborations are announced with relatively short lead times.