Is Labubu Only Sold by Pop Mart? Brand Ownership Explained

Labubu is a character created by Hong Kong artist Kasing Lung, produced and distributed exclusively by Pop Mart under license. Pop Mart is the only official manufacturer and primary seller. Authorized resellers like Voxelyo buy from official Pop Mart inventory. Any other source is secondary market or unauthorized.

Kasing Lung: The Creator Behind Labubu

Labubu was created by Kasing Lung, a Hong Kong-born artist and illustrator known for blending European fairy tale aesthetics with darker, more complex character design. The Labubu character — with its pointed ears, prominent teeth, and ambiguous emotional expression — first appeared in Lung's children's books before becoming a collectible figure.

Lung partnered with Pop Mart to produce Labubu as part of their artist collaboration model, which is central to Pop Mart's business: they partner with artists and designers worldwide to produce limited collectible figures, managing production, quality control, and distribution.

Pop Mart's Role as Exclusive Manufacturer

Pop Mart holds the exclusive production license for Labubu figures. No other company is authorized to manufacture or sell new Labubu figures. This exclusivity is why authenticity verification matters — any figure not sourced from Pop Mart's production chain is either a fake or an unauthorized derivative.

Pop Mart sells directly through its own retail stores (major cities worldwide), its official online store (popmartglobal.com), and through authorized retail partnerships. Voxelyo is an authorized reseller, sourcing from official Pop Mart inventory and verifying authenticity before fulfillment.

What 'Authorized Reseller' Means

An authorized reseller purchases genuine Pop Mart product through official wholesale or retail channels and resells it. The figures are authentic — the same product as buying directly from Pop Mart — but typically include a service layer: curation, authentication verification, international shipping, and customer support.

Secondary market sellers on platforms like eBay, StockX, and Facebook Marketplace are not authorized resellers — they're individuals or businesses reselling previously-purchased figures. The product may be genuine (if they originally bought from Pop Mart), but there's no formal quality guarantee from the seller. Authentication verification by the buyer becomes essential in these transactions.

Voxelyo sits in the authorized reseller category: every Labubu on our site is sourced from Pop Mart inventory and verified authentic before being offered for sale.