What Pop Mart Typically Does on Black Friday
Pop Mart has historically offered modest Black Friday promotions — usually free shipping thresholds, occasional bundle deals, or early access to new releases timed to the holiday weekend. Deep discounts on individual blind boxes are rare because the margin structure doesn't support it.
The real 'deal' from Pop Mart on Black Friday is usually availability, not price. Limited editions or restocks sometimes appear during the sale window. If there's a specific series you've been waiting for, Black Friday weekend is worth checking — but don't expect 40% off.
Sign up for Pop Mart's email list before November to get early notice of any promotions. Their deals tend to sell through quickly, especially anything limited or exclusive.
Reseller Market on Black Friday
Third-party resellers on eBay, Mercari, and StockX may drop prices on Black Friday to move inventory before the holiday gift-buying rush. This is where you can find genuine discounts — but also where you're most likely to encounter counterfeits during high-traffic periods.
Red flags during Black Friday reseller shopping: prices that seem too good to be true (below retail for in-demand figures), sellers with no history or reviews, stock photos instead of actual item photos, and sellers who refuse to show the figure's underside or box details.
If you buy from resellers, use platforms with buyer protection (eBay's Money Back Guarantee, Mercari's authentication for higher-value items). A 'deal' on a fake figure isn't a deal.
Studio Editions: The Stable-Price Alternative
Labubu Studio editions are priced at $49.90 year-round. No Black Friday markup, no artificial pre-sale price inflation, and no pressure to buy during a 24-hour window. The price on November 27 is the same as the price on any other day.
For gift-givers, this means you can buy a Studio edition at any point in November and know you're getting the right price. No need to set a 6 AM alarm or compete with thousands of other shoppers refreshing the same page.
All four editions — Duck Bubu, Snow Wing Bubu, Angel Bubu, and Pink Fang Bubu — are hand-finished 3D printed PLA figures at 18×16×10 cm with flat $6.99 US shipping. The value proposition doesn't change with the calendar.
Smart Black Friday Strategy for Collectors
The best Black Friday strategy for Labubu collectors is to separate what you need from what's being marketed to you. If you've had a specific blind box series on your list for months, Black Friday is a reasonable time to check for deals. If you're buying just because 'it's on sale,' you're adding clutter, not value.
For gifts, Studio editions are the more reliable play. You know the price, you know the delivery timeline, and you pick the exact design. No gambling on whether the recipient already has the random figure you pulled from a blind box.
Set a budget before Black Friday starts. Collectible communities report that the average collector spends 30-40% more than intended during Black Friday sales. Having a number in mind before you start shopping is the only reliable defense.